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Wholesale Jeans Suppliers: Don’t Only Focus on Price and Style
Wholesale jeans suppliers can be a great resource for different types and styles of denim and cuts…but the difficult part is stocking items that will sell well and be in demand so you can reorder.
One of these jeans can photograph very well as a product and still become one of your worst selling products once in your store. The fit could be wrong for your customers, the wash is not the same as the sample, or a high sell-through style can be hard to re-buy.
When buying for retailers or for boutiques, selecting a supplier should be about more than buying a nice pair of jeans at a good price.
Don’t Start With Price
Price is clearly critical when you are buying wholesale, but it is of limited value in understanding what you are actually going to receive.
Two pairs of jeans can appear to be the same and yet have a very different price because of the denim weight, fabric contents, stretch, wash, hardware, construction and finishing.
For certain retail price points, a lower-cost pair may be feasible. Conversely, a heavier weight denim with a more advanced wash could be appropriate for a higher collection.
Determine what type of product you want to sell first.
Know What Your Customers Actually Wear
Just because a supplier provides dozens of denim styles does not mean they all should be sold in your store.
Consider your customers first.
Are they buying straight-leg jeans? Wide-leg styles? Baggy fits? Bootcut jeans? Skinny jeans? Vintage-inspired denim?
What looks the most appealing on a supplier‘s website isn‘t always what best suits your customers.
In most cases, when you begin to add styles to the mix, you are better off selecting a few styles that fit your store, than packing your stock with all possibilities.
Ask About the Denim, Not Just the Finished Jeans
While the end product, the finished garment is valued high, it is the textile itself that has the largest impact on the look and feel of the jean.
Inquire about the fiber content and density. If the jeans have a stretch component, determine if and to what extent the fabric stretches and how it reverts back.
Another thing to consider is the hand feel.
Certain denim is soft and pliable immediately. Other denim begins stiff and becomes more broken in.
Neither one is inherently better.
Is the right is going to appeal not only on style but also to the customer you are selling to.
The Wash Can Change Everything
This is because denim washing is one of the reasons why two pairs of jeans which are made with similar material can be entirely different in appearance.
Stone washing acid washing vintage effects fading whiskers distressed and all other treatments alter the look and feel of the garment.
To a retailer, consistency does exist.
If your first order has a particular vintage wash and the next run of production appears significantly darker or lighter, it might be viewed as a different thing by customers.
If a specific wash is significant for your collection, inquire as to how the producer maintains consistency across batches.
Check the Fit Before You Buy in Bulk
SIZING Is very difficult to find the right size.
A photo of the item doesn‘t indicate how the rise feels, how the waist sits, or whether the opening of the pant leg replicates that of the image to produce the intended shape.
Verify the actual measurements before placing a bulk order.
Important points include:
- Waist
- Rise
- Hip
- Thigh
- Inseam
- Leg opening
Furthermore consider whether the data varies when moving between different sizes.
A sample in one size may be fine however the grading through the full size range may not be.
What Happens When a Style Sells Out?
This alone is one of the best queries to ask a wholesale jeans distributor before you take your first purchase.
What if one pair turns out to be successful?
Demand is coming in but your source says the denim has run out or the wash cannot be duplicated.
So your best-seller has become a pain to support.
Inquire about reorder readiness before the time of need.
Really, can we source the same pair of denim again?
Can the same wash be achieved again?
How much time for yet one more batch?
Is the order MOQ sometimes also the reorder?
A supplier who can help maintain successful products over the long run can be of a much greater value than one that merely has a stellar first shipment.
MOQ Should Match Your Sales
The minimum order quantity should also be taken into consideration.
A maximum order quantity can also mean tying up a substantial sum of money in stock generally when you are trialing a new style.
But the infinitely small sample size does not necessarily lead to a better suppliers.
Now the relevant question is whether the MOQ corresponds to your actual sales.
If you typically sell a relatively small amount of each style then a supplier that allows you to try out different product lines on smaller quantities can help to buy down your inventory risk.
After you‘ve proved a style, you can step up the order with actual sales, not just guesses.
Don’t Judge Jeans Only From Photos
It is possible to find several items using online catalogues, but it is not possible to find any product with them.
Photos may mask variations in fabric weight, stretch, construction and finishing.
If at all possible, have samples made up before ordering a large quantity.
Seeing it on jeans in real life.
Once your choice has been made, put them on.
Wash them.
Re-aestheticize the measurements that is, verify them on the list.
For denim, these straightforward checks can often uncover faults that would be nigh on impossible to spot from a product page:
When Wholesale Jeans Become Your Own Product
A successful wholesale style can in turn evolve into something more valuable to you:
If you have the fits that really click with your customers, you might decide to vary the wash, fabric, hardware, labels, or details on them.
This is where private label and custom manufacturing pays off.
You can begin to design the jeans yourself to your own specification instead of offering a product that numerous other shops will be able to buy.
For growing brands, this can be a natural progression:
Test a style–>>searchfor a winner–>>develop it–>>invent your own.
Choose for the Next Order, Not Just the First
The top wholesale jean suppliers will not be the cheapest, or have the biggest range.
Consider the procedures following the delivery of the first consignment.
Are the products available for reproduction?
Is it possible to keep the sizes the same?
Popular washes: That they can be redisused?
Can the supplier cater for increasing volumes of your sales?
Can you hope to one day create your own variant of established and popular styles?
Those questions really help you determine whether you want to keep that supplier.
From Wholesale Denim to Custom Production
Should you later wish to go beyond off-the-shelf products, JiuvelWear is able to help brands with custom denim and apparel production for items such as development, sampling, private label, custom branding and bulk production.
For a retailer who begins with wholesale jeans, the objective does not have to be to instantly discover the ideal supplier.
Start up suppliers whose offerings match your target customers, test them rigorously, observe what really sells, and develop the supplier relationships around those styles.
The 1 st order is what you have been given in denim &- tells u what you bought.
The second order one will tell you if you selected the correct supplier.