Clothing Label Manufacturers Making Brand Details Stand Out

While it may appear insignificant relative to fabric, fit, color and the cost of production, a clothing label is still an important aspect of your first collection. With the assistance of expert clothing label manufacturers, you can ensure that you select the best label material, size, finish and placement to complement your collection.

Start With the Garment You Are Developing

Before you select a tag, put this product into greater perspective.

A lightweight T-shirt needs a different label from a heavyweight denim jacket. Expanding range of stretch sportswear also generates varying demands since the label has to stretch and move smoothly with the fabric. A purposeful coat might take a much heavier label without discomfort.

Your fabric, garment design, intended customer and price point should always be a factor in determining the label decision. If you have already established this information, provide it to your manufacturer prior to label development.

This is a much better (not to mention clearer) starting place than just sending a logo over and asking for a label quote.

Choose the Label Type That Fits Your Product

“Different labels produce different results. Don‘t think the same. Buyers shouldn‘t use the same description doesn‘t match up.

Woven labels enhance brand logo‘s 3-D like appearance and work best with the more linear graphics. Printed labels can accommodate the most intricate art designs while heat transfer labels can aid brands in reducing bulk in lightweight or performance apparel.

You may also have to have individual size labels, care labels, fiber content labels, or hang tags. Each one has its own function and if they were all on one label it could become very congested.

Consider what data you want your customer to see. then give each label a specific task.

A digital logo gives you very little idea of how a physical tag will feel.

Insist on seeing the actual label fabric from your manufacturer. Examine the surface with your fingertips. Examine the edges and seams carefully. Match the label against the fabric you intend to use.

A rough shirt label either of a stiff cotton T-shirt or one which is a little bit soggy could be quite irritating quite rapidly. A sharp edge near the neck line can be quite disagreeable even if everything else looks great.

When evaluating labels, the buyer can open his or her eyes and reach out as well. This little prod here or flap of there can flow down the whole production line.

Consider Where the Label Will Sit

Absolutely same label can produce a totally new effect depending on where the position.

A prominent position is perfect for the inside back neck of your garment. Quieter signatures can be achieved with a side-seam label. Streetwear and casual garments are supported by the use of a hem label, and sleeves offer an additional branding element to jackets and outerwear;

Movement should be taken into account as well in your choice. A label close to the neckline might rub against the skin all the time. A side label might be better for a baggy style but could induce pressure on a slim cut one.

Before you accept the position, put the sample on it, and wear it. A few minutes of working in are worth more than a flat sample on a table.

Match the Label With Your Brand Positioning

I would keep it simple and focus on the type of best that is most persuasive for your market segment. It should feel like an extension of your brand, not some kind of random accessory.

A premium fashion brand may request a subtle woven label with elegant typography. A streetwear brand may require a bolder graphic presentation. A sportswear brand may seek a sleek finish.

Consider these feelings and what you want the customer to expect to see when the inside of the item is revealed. Can convey luxury, clean, minimal, high performance, youth orientated, history or environmentally friendly.

You don‘t need an expensive label to look powerful. Instead, you need one that makes sense with the product it‘s attached to.

Give Your Manufacturer a Clear Specification

Most labeling problems are simply a result of incomplete directions.

Sending just a logo file the manufacturer will still have to make a choice about size, material, color, attachment, and position, which can be subject to different interpretation. This might take some circular defining of the product.

Or give your manufacturer a clear specification Provide the artwork, size, printing material, pantone colour references, placement, folding, stitching specifications or special finishing.

Describe what you actually are trying to achieve. For instance, you might want a soft hand-feel state it. You might want a crisp woven hand-feel, so say it. Simple directives make sampling a lot easier as there is less room for guesswork.

Check the Actual Label During Sampling

Never decide on the final label without looking at a piece of art on the computer screen.

Request to be shown the label – put on the actual garment sample. Is the size consistent with the garment? Re the logo have a look at it from a normal distance. Run your fingers over the fabric. Check stitch and position.

Wear the garment, move around in it and wash it when it is the right time to do so. Observe if the label twists, fades, shrinks, irritates the skin or causes pulling against the garment.

Doing checks between the CD/DVD and the program above can prevent you from finding out you have a minor label problem after your run has come back from the press.

Treat Care Information as a Product Requirement

Care labels demand more than pleasing font styles.

The Federal Trade Commission (FTC) Care Labeling Rule in the U.S. mandates everyday care instructions for covered manufacturers and importers of textile apparel. The FTC requires businesses to have a reasonable basis to the care instructions they give.

U.S. rules of labeling for textiles also provide details about fiber content, country of origin, etc. of many textile products.

As European consumers also need to be aware of the rules that govern the products within the EU. This regulation requires have some requirements: Regulation (EU) No 1007/2011.

Practical lesson an international apparel company is to inform the manufacturer of where the product will be marketed and should confirm necessary information, before the label artwork is prepared.

Build One Label System Across Your Collection

Possibly you only have a few styles in the first collection. Later, you could include hoodies, jackets, trousers, shirts, denim or accessories.

A lack of manageable numbering system results in each new launching to be a blank page. Logo structure can vary, fonts can misalign, label dimensions can be inconsistent between product lines.

Make it simple. Develop a simple standard for your manufacturer to work from. Determine your accepted treatment of the logo, label size, type, color and placement. You may still modify specifics on individual garments.

That balance creates unique identities for each product, but with a coherency to the collection.

Compare Manufacturers Through Their Development Process

When you are comparing clothing label manufacturers, don‘t just look at the UNIT PRICES.

Inquire how they take care of sampling, reworking the finished product, choosing the right material or match, minimum order quantity, or production consistency. But most importantly, pay attention to how they react if you point out an issue.

A good supplier who can listen and offer workable alternatives will save costly errors. A low quotation will mean little if you then have to buy thousands of incorrect labels to replace them.

Buyers care about price more in the communication of the label than in the nominal label price.

Bring Labels Into the Product From the Beginning

One label might cover just an inch or two of fabric, but it would be bringing together your product branding, comfort, construction, consumer information and display.

Involve the label during the developmental stages while the garment is still in progress. You may test the material against the actual fabric, determine its placement, make modifications to the artwork, check for comfort, and compile the necessary details for your intended audience.

JiuvelWear is a designing support program by Dongguan Jiuzuo Clothing Co., Ltd. to help brands producing clothes. They work on fabric sourcing, designing development, sampling, manufacturing, quality control stage for clients. They provide labels developing with the items.

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