Dress Suppliers Wholesale: When a Good-Looking Dress Isn’t a Good Buy

Selecting the dress suppliers wholesale is just half of the work, the hard is whether the dresses will work for your customers.

A dress can be completely alluring online. The photo of the model looks appealing, the shot is very pleasing and the price is reasonable.

Now the sample is in place.

The fabric is different than you thought. The length is not quite right. The waist is in the wrong place. The dress may look fine on a hanger, but when it is actually worn it does not look quite right.

That‘s when wholesale purchases turn into much more of an art, than just selecting fashionable styles.

A Great Product Photo Can Hide a Lot

Great for discovering the variation of styles.

It is poor at informing you about the actual behaviour of a garment.

The weight of the fabric, how it would fall, how stiff, how transparent after stretching, can all only be perceived through the material. A picture could not depict how the fabric would actually behave or feel.

Changing the light can also change both a color and fabric grain.

How should this be interpreted? Well, really, nothing of this should be viewed as unprofessional or inappropriate.

It just means a photo won‘t be able to clearly represent everything about the product.

For a retailer, the picture should initiate the purchase decision if it is to be successful.

The Dress Changes When a Real Person Wears It

A dress is made to fit a body, and a subtle change in fit can alter the entire look of the garment.

A waistline the correct height on one person may be too high for another.

A length that is nice when the customer is taller may seem floundering on a shorter customer.

All the scales; bust/waist/hips, shoulder position, overall length etc. Do their thing.

In this case, it is even more noticeable in the case of fitted skirts/dresses:

A few centimeters’ discrepancy can alter the overall shape.

That‘s the reason why testing a sample on a real person can reveal information that measurements and photographs are simply unable to.

Fabric Is Part of the Design

Two different dresses with almost the same pattern look very different depending on the fabric chosen.

The use of a soft fabric can give a relaxed, flowing shape.

A more structured fabric will also give the same cut a crisper line.

Stretch alters the fit of the garment.

Weight of the skirt affects the drape.

The thickness of a layer can affect comfort and appearance of.

This is why fabric shouldn‘t be considered as a small detail after the design has been decided.

For a lot of dresses, the material is actually the fundamental part of creating that image.

Sizing Is Where Good-Looking Dresses Often Lose Customers

The supplier may just put S, M, L, XL on the dress.

This says barely anything on its own.

What counts much more are the actual measurements

Bust, waist, hip, shoulder width and garment length will all influence the fit, and the various silhouettes will rely on those measurements in different ways.

Because the shape of a loose A-line dress has very different fitting demands from a bodycon dress.

And then there is a slip dress.

In order to allow the retailers to understand the real measurements and avoid a very frequent issue -a product in the catalog looks perfect but it generates too many returns on the basis of sizes.

The First Sample Should Answer One Question

A sample isn‘t just to prove to the customer that the dress is nice.

It should answer a more useful question:

Isthisreallygoing on my store?

Observe the garment having various perspective.

“Give it a shot.” (rephrase)

Yes. You may be able to get around in it.

Inspect the seams and finishings.

Note how it moves.

Wash it if such a product is bound to need frequent washing.

The first sample may reveal problems that are easy to correct before a larger order and costly to find later.

Then Comes the Problem of Reordering

What if there is a single dress selling so much faster than what is expected?

That‘s a positive development.

Until you come to order yet another three hundred.

Is it still the same fabric?

Can the supplier match the color?

Are all the sizes been given?

The second product run will be different from the first, producing the second set of headgear starting at fourteen.

How long is it necessary to wait until the replenishment will be happened?

This is where a relationship with a wholesale supplier is far more significant.

A supplier is not only useful when it is time to place the first order.

I‘d say this is the point where the real value is realized, when you‘re in the position of continuing to have to sell the thing.

When a Wholesale Dress Becomes Your Own Product

Occasionally, a retailer hits upon a successful style but requires it to be not quite so mundane 7.

Perhaps should be modified.

Or perhaps the fit should be tailored to a specific customer segment.

Perhaps some other material would take better.

Maybe the name, brand wants to have its own label, package, color, or its name details.

By that time, it might not be sufficient to purchase an existing wholesale dress.

The business is shifting from product purchasing to product creation.

From Wholesale Dresses to Custom Development

This is where working directly with a manufacturer can offer a brand more flexibility.

A brand can begin with their own original design, reference garment or specifications rather than select from existing styles and build the product based upon the needs of the brand.

At JiuvelWear, we provide custom apparel, private label, OEM and ODM production services for clothing brands.

According to the project this may involve fabric sourcing, developing samples, custom labels, packaging and production in bulk.

The process differs from ordering pre-made wholesale apparel because you can design the product themselves around the label;

A Dress Has to Survive More Than the Product Photo

In the end a good wholesale dress will have to perform in the real world.

It has to look ok in a photo it has to fit ok when on, it has to feel ok when it is against the body and it has to be the same when the customer buys it for the second time.

Therefore, the fact that selecting wholesale dress suppliers is not simply choosing the most striking styles or the cheapest ones.

The more interesting question is, do the product still make sense if it is not on the screen anymore but it go into the hands of the actual customer?

So this is where a beautiful dress starts to be more than a beautiful photograph.