Private Label Clothing When You Want More Than a Basic Garment

Private label clothing is a good starting point for those who are interested in creating a clothing line but are not interested in taking on every aspect of each piece. For those who already have an idea of the style they are going for, private label clothing is feasible for starting a line.

The hard part is knowing when to think for yourself and when to piggyback along.

That difference is what distinguishes a branded product from a generic product having a new label stitched on.

You Don’t Have to Build Everything From Zero

Starting with an already made garment doesn‘t mean you have to take it as is.

A simple style can be a foundation to develop upon as you work on the elements that matter to your brand.

You could switch out the fabric, alter the shape to fit better, select another shade, alter the proportions, include your own trims, alter the branding application.

Idea is more about trying somethingdifferent as opposed to redesigning all the details to be new.

It‘s about determining what details really matter to the product your customer will receive and wear.

What Actually Makes the Product Yours?

Here‘s a useful question to ask:

Wouldyourlabelstillfeellikeyouifyoutookitoutof the garment?

If the answer is no, there may not be that much difference between the product and an ordinary wholesale item.

Certainly not. It simply means that unless you have a specific reason for otherwise try to keep things fresh.

Perhaps it can be associated with scale that calls to mind larger proportions. Could it be the heaviness of the material, a certain wash, such a collection of colors or the positioning of your emblem.

They could also be included in how you present yourself.

You want to find the details worth owning, not change everything just because you can.

It sounds obvious, but branding can be the first thing a new clothing label considers.

And so the problem arises. Where do we now put the logo?

To be embroidered or not.

What should be printed on the chest?

7. Do we want a woven label.

Those decisions matter, but they come after a more basic question:

What dowe want the garment to feel like in reality.

A loose fitting hoodie in heavyweight material will give an entirely different feel if worn alongside a lightweight fitted hoodie, even if both have the same logo.

First, consider the product:

Then let the branding speak for itself.

One Good Base Can Lead to a Whole Collection

A good-quality garment, even more so than if it only one, can function as two or three.

For instance, if we take a hoodie:

Once you are happy with the fit, fabric, shape of hood, cuff‘s colours, branding and so on, they can be used as a standard to other products.

You may create a matched sweatshirt or T-shirt, but without have to initiate the whole development processes from the beginning.

Gives the collection cohesion.

Provides the brand with something more meaningful that a collection of products: a identifiable design language.

The Sample Is Where Things Get Real

Instead of weeks looking through references and tweaking digital concepts,

And so the sample is brought out.

Suddenly you can tell that the fabric isn‘t quite right.

The body is awkward.

The shoulders should be more broad.

The logo must animate.

The color varies in natural light.

That‘s expected.

A sample is not just there to prove that the manufacturer is capable of sewing the item. It allows you to make decisions that are hard to do when looking on a computer screen.

Sometimes the few hours that you wait for the product to turn up, can be one of the best moments of change.

Know When Private Label Isn’t Enough

Private label serves perfectly when you want to expand on the current foundation.

But in some cases that basis is constraining.

Maybe you require an entirely different silhouette. Perhaps there is a specific fabric requirement or construction detail that is not part of the original style.

But at that time it could turn out to be more cumbersome to adapt a known piece than to create the product correctly in the first place.

That‘s where it makes more sense to think about the development of custom clothing.

Private label and contract manufacturing can be seen as two different routes. A brand can begin in a simpler mode and transition to a greater control once your products are established.

Think Beyond the First Order

If the product turns out to sell then the 1st production run is just a start-up.

You will have to recreate the same piece at some point.

That is, closing important decisions.

All the accepted measurements, fabrics, colors, labels, artwork, trims & finishings should be recorded.

Otherwise, a product that was relatively straightforward to do can become unexpectedly difficult to achieve just a few months down the line!

A good private label product is one that you can develop over the long term. It isn‘t one that you need to reinvent every time you place a reorder.

Building Private Label Products With JiuvelWear

For brands that want more control over their products, JiuvelWear, operated by Dongguan Jiuzuo Clothing Co., Ltd., can work with private label and custom apparel requirements, from product development and sampling through bulk production.

The procedure may begin with a reference and be refined during the course of the development process to make more specific.

You do not have to go back to square one on every piece in order to create a recognizable clothing brand. What is key is knowing what details you can borrow from.

That‘s where private label clothing can mean more than just turning an existing piece of clothing around with a new label on it.

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